Free Google visibility checklist

Self-check questions

1. 1. Does your business show up when you search its name and town on Google Maps?

   Try it in a private window, so your own history doesn't help you.

   Yes No
2. 2. Is your Google Business Profile verified, with no suspension notice?

   Log in to your Business Profile; a notice at the top tells you if something is wrong.

   Yes No
3. 3. Is your primary category the most specific one that is true for you?

   For example "Plumber" rather than "Contractor".

   Yes No
4. 4. Are your opening hours on the profile, correct, and updated for holidays?

   Yes No
5. 5. Does the "Website" button on your profile open the right page of your site?

   Tap it yourself on your phone.

   Yes No
6. 6. Have you added real, recent photos of your work, premises or team?

   Yes No
7. 7. Have you had at least one new Google review in the last three months?

   Yes No
8. 8. Do you reply to your reviews, including the bad ones?

   Yes No
9. 9. Does your homepage say in its first lines what you do and which towns you serve?

   Read it as a stranger would. A slogan alone doesn't count.

   Yes No
10. 10. Are your business name, address and phone number the same on your website, Google profile and directories?

    Search your business name and check the first page of results.

    Yes No

Show my score